Anton Kovenko

  Tourism today is very different from what it used to be ten years ago. In the past, booking a holiday usually meant going to a local travel agency, standing in queues and waiting while someone searched for flights or hotels. Now things have changed completely. Most people plan and book their holidays online using a smartphone or laptop. They can compare prices, read reviews, look at photos and choose everything themselves in just a few minutes. This big change happened because of digital transformation. Digital transformation means that travel companies use modern technology to help customers book and manage their trips. According to Holloway and Humphries (2022), the tourism industry has become highly interactive and depends heavily on technology. Customers now expect websites and apps to work quickly, provide clear information and make the whole process easy. Companies that adapted early became more successful, while others had to catch up. The importance of technology in...

  Green Horizons Eco-Lodge is an eco-tourism business in Costa Rica. It is located close to nature and local communities, so many different groups are connected to its work. These groups are called stakeholders and understanding them is important for reducing conflict and supporting sustainable tourism. The internal stakeholders are the owners, managers and employees. The owners and managers want the lodge to earn enough money, attract tourists and keep a good eco-friendly image. Employees want fair pay, safe working conditions and a positive working environment. They also want guests to be happy, because it makes their jobs easier (Holloway and Humphries, 2022). The external stakeholders include residents, the government, tourists and environmental organisations. Local people want jobs and economic benefits, but they also want the lodge to respect their culture and land. The government expects the lodge to follow environmental rules and support the local economy. Tourists want...